2025 Instagram Growth: Top 3 Tips for Success

Incorporate these three simple tips that will ensure your growth on Instagram in 2025!

1. Leverage Instagram’s Latest Updates to Scale Your Business

If you want to grow your business on Instagram in 2025, staying updated with the platform’s newest features is essential. Adapting your content strategy to Instagram’s evolving algorithm and tools will help increase brand visibility, attract new customers, and drive engagement.

Here’s a recap of the most recent Instagram updates:

• Optimized Post Sizes – Instagram now supports 1080px x 1350px for feed posts, while thumbnails display in a 3:4 ratio. This enhances your business’s grid aesthetics and improves audience engagement.

• Story Engagement Stickers – Users can now add comments as stickers on stories. Encourage interaction by creating sticker-worthy stories to boost engagement and connect with potential customers.

• Reels Engagement Feed – The Reels tab now includes a dedicated feed showing reels your followers have liked. This feature will help you understand what your most engaged audience is interacting with.

• Longer Reels – You can now create 3-minute Reels, providing more flexibility for product showcases, behind-the-scenes content, and storytelling.

  
  

Upcoming Instagram Features to Watch For:

• Grid & Highlight Customization – Soon, you will be able to reorder your Instagram grid, and highlights will move into the main grid as a new tab, offering more control over brand presentation.

• Advanced Video Editing App – Instagram is launching a standalone video creation app featuring advanced editing tools, AI-driven insights, and enhanced creative capabilities.

  
  

2. Utilize Instagram's In-App "Best Practices" Feature to Drive Business Growth

Instagram has introduced a new Best Practices guide within the Professional Dashboard to help business owners and content creators scale their brands effectively. This feature offers personalized growth tips, educational Reels, and strategic advice on:

• Content Creation – Learn how to craft high-performing posts and reels that attract customers.

• Audience Engagement – Discover best practices for increasing interactions and fostering brand loyalty.

• Visibility & Algorithm Hacks – Tips to optimize your posts for Instagram’s ranking system and maximize organic reach.

• Monetization Strategies – Insights on leveraging Instagram for sales and revenue growth.

• Compliance & Guidelines – Stay informed about Instagram’s policies to protect your business account.

  
  

3. Prioritize Raw and Authentic Content for Business Success

The era of overly curated influencer content is fading. In 2025, Instagram users are engaging more with authentic, unfiltered, and relatable content. Businesses that embrace transparency and showcase their brand story will build stronger connections with their audience.

Examples of trending content themes for businesses:

• "What It’s Really Like to Run a Small Business"

• "Balancing Life as an Entrepreneur and Parent"

• "A Behind-the-Scenes Look at Our Business Operations"

  
  

By sharing real experiences and embracing authenticity, businesses can foster deeper relationships with their audience and drive higher engagement.

Stay tuned for more social media insights!